I dk my bff, Jill?

In 2007, the cell phone carrier, AT & T, advertised unlimited text messaging and a LG cell phone in this specific advertisement. GSD&M was AT & T’s former lead advertising agency, but in July of 2007 BBDO took over and became the lead agency.




I really enjoy this ad, because it makes me laugh and it shows how texting is taking over in the world of communication. It grabs my attention by the acronyms used in the commercial like people really use when they text. It is very memorable because many teenagers can relate to the argument that the mother and daughter are having in the commercial. I do not know how many times I have had my mom call me upstairs to yell at me for the high phone bill. Then our family finally got unlimited text messaging to avoid the high bills. The commercial is memorable to me because I can relate to it and usually if I think something is funny I will remember it.

While many people use acronyms while sending text messages, most people do not use them in every day conversations. Puffery is shown in this commercial because the girl exaggerates while she is talking by using only acronyms to communicate with her mom. I think AT & T does a good job of selling what they are trying to sell. In today’s society people are constantly texting, so it is almost necessary to have unlimited text messaging. AT & T uses humor to try and get more people to add unlimited texting to their monthly bill. By now almost everyone has a cell phone, whether they text or not the ad also is trying to promote an LG cell phone at the end of the commercial. This ad could be placed anywhere on TV and be effective in reaching out to people. The target market could be leaning towards parents, since many parents are still paying for their kid’s cell phone bill. Most parents have probably opened the bill at least once and been surprised by how high it is, so this ad is trying to promote the low price of unlimited texting for only five dollars more per month. When I saw this ad I already had unlimited texting, so in a way I was already sucked in. My entire family has AT & T for our cell phone carrier and we are very satisfied with the company. AT & T should continue with their entertaining advertisements and maybe they can get more people to become part of the network.

We're the Dancers!

I am a huge fan of Justin Timberlake so my friend sent me this video from Saturday Night Live, and I could not stop laughing!

Click here to watch

"The Hardest Thing about Writing is Writing"

In class last Friday we had the delight of hearing Rift Fournier tell us about his life and experiences with the constantly changing media. Mr. Fournier is a writer, but that was not always the case. He led a busy life in his college years – going from New York to California, from law school to no school at all. He has worked many jobs throughout his life, which he says is very good for you. Having a variety of different jobs makes people more experienced and exposed.

Mr. Fournier started his writing career by writing jokes for five dollars a piece in California. As his career evolved, he wrote children’s television shows and his favorite genre to write, drama. Many of the stories he told us about his writing dealt with cops, which was entertaining. I particularly enjoyed the story he told us about his experience over seas. The way he described the cops was humorous. I also thought that the way he writes a script was fascinating. I did not realize how long of a process it was and how much time and effort went into it. He almost convinced me into wanting to become a writer because of all the amazing experiences he has encountered during his lifetime. I would be interested in taking a class that he teaches and think that I would learn a lot from him. I already learned many new things from the fifty minutes he talked to us during class.

As for his opinions on Media, he said that because of the internet the whole world of media has changed. Media is on a constant continuum and professionals that work in the industry always have to keep up with the change. The one thing that Mr. Fournier said would always stay the same is content. And I could not agree more. The information put out in the world will always be there, but the way it is put out for the world to receive is constantly changing. No matter how things are changing we need to be open to new ideas. As Mr. Fournier said, “Being open is key to success.”

Here is the Dr. Horrible video Mr. Fournier mentioned.