I dk my bff, Jill?

In 2007, the cell phone carrier, AT & T, advertised unlimited text messaging and a LG cell phone in this specific advertisement. GSD&M was AT & T’s former lead advertising agency, but in July of 2007 BBDO took over and became the lead agency.




I really enjoy this ad, because it makes me laugh and it shows how texting is taking over in the world of communication. It grabs my attention by the acronyms used in the commercial like people really use when they text. It is very memorable because many teenagers can relate to the argument that the mother and daughter are having in the commercial. I do not know how many times I have had my mom call me upstairs to yell at me for the high phone bill. Then our family finally got unlimited text messaging to avoid the high bills. The commercial is memorable to me because I can relate to it and usually if I think something is funny I will remember it.

While many people use acronyms while sending text messages, most people do not use them in every day conversations. Puffery is shown in this commercial because the girl exaggerates while she is talking by using only acronyms to communicate with her mom. I think AT & T does a good job of selling what they are trying to sell. In today’s society people are constantly texting, so it is almost necessary to have unlimited text messaging. AT & T uses humor to try and get more people to add unlimited texting to their monthly bill. By now almost everyone has a cell phone, whether they text or not the ad also is trying to promote an LG cell phone at the end of the commercial. This ad could be placed anywhere on TV and be effective in reaching out to people. The target market could be leaning towards parents, since many parents are still paying for their kid’s cell phone bill. Most parents have probably opened the bill at least once and been surprised by how high it is, so this ad is trying to promote the low price of unlimited texting for only five dollars more per month. When I saw this ad I already had unlimited texting, so in a way I was already sucked in. My entire family has AT & T for our cell phone carrier and we are very satisfied with the company. AT & T should continue with their entertaining advertisements and maybe they can get more people to become part of the network.